Online news release distribution company webitpr has changed its name to RealWire. The change, based on client feedback, means that the name better reflects who the company is, what it does and its brand.
The change is in response to the ‘webitpr’ name not communicating the distribution service it provides to PR agency and corporate clients in the UK and Europe. Both clients and potential clients interviewed said they viewed the RealWire name to be more aligned with the company’s service and attitude.
The RealWire website will now be available at www.realwire.com where the content from the old site has been transferred and where new content will begin to be produced.
Chief Executive of RealWire, Adam Parker, said “Although the company has been called webitpr since its inception nearly nine years ago, we’ve actually been calling our distribution service RealWire for the past year.
"The feedback since doing this has been very positive and we felt the beginning of 2009 was a good time to make the full name change. The company’s ownership, people and service all remain the same."
Adam added, "The name reflects our view that despite being a wire service we think it is important not to lose sight of the fact that this is all about people. The people sending news; the people that receive news, and of course those that read it."
Notes to editors
RealWire (formerly webitpr) has specialised in online news distribution since its inception in 2000 and works on behalf of PR agency and corporate clients throughout the UK and Europe. The company is UK based and distributes news to its large database containing thousands of online media which cover a range of industries including Telecoms, IT, Consumer Tech, Gaming, Broadcast, Pharma/Healthcare and Banking and Finance.
It provides a unique service by not only distributing news and multimedia content but by providing clients with analysis of the resulting influence that their news has generated online. RealWire was the first UK distribution company to introduce the Social Media News Release – a new kind of press release to cater for the social media world.