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Press Release

WhiteLabelDating.com pays £20 million to partners in 12 months

Individuals and brands see revenues increase by 225 %*

Windsor, 22 September, 2009: WhiteLabelDating.com  (WLD), the provider of software and services that enable brands to create their own online dating sites, today announces that annualised partner revenues for this year are set to exceed £20 million. Forecasts suggest that this figure will be met during October 2009, making this a record year for WLD’s partners.

90% of this revenue, some £18 million, will be earned by individuals who have set up their own online dating sites. A further 10% will be earned by existing brands that have unlocked revenue from online communities by launching online dating services. The revenues earned this year by the average WLD partner are up by 255% on the same period last year, growth that is helping brands and individuals beat the economic downturn whilst increasing customer loyalty.

Carl Christensen, Owner of Slowdating.com said: “WhiteLabelDating.com is the market leader - pure and simple. The service that it provides is solid, the account management is comprehensive and most importantly the system works and is proven to work: Our customers will easily find a suitable partner. The whole venture has been made extremely easy for me.”

Jonathan Reynolds, Partnerships Manager at Bauer Media said: “Based on the success of our collaborations to date, Bauer Media is excited to continue to work with WhiteLabelDating.com. On the back of the success of Friends of Yours and FHM Dates, we have recently added online dating services to our regional radio station portfolio and will continue to roll this feature out across relevant brands knowing that each site will be unique.”

Ross Williams, Founder and CEO of WhitelabelDating.com adds: “It is now commonplace for people to meet their partners via online dating sites. Brands and entrepreneurs that recognise this are able to tap into a very lucrative and growing market. It is gratifying to see that our partners are enjoying such rich and often life changing rewards. The simplicity of the software and the degree of service that we offer our partners means that almost anyone with access to a laptop and broadband connection can be up and running, earning revenues within 24 hours. Of course businesses that already have their own traffic and database have a head start and will see rewards faster, but individuals that want to create a second income or give up the day job can quickly and easily tap into this through online advertising”.

* Average year on year increase

Ends

About WhiteLabelDating.com

WhiteLabelDating.com, a subsidiary of Global Personals Limited, is a UK-based software company that enables partners to set up their own branded, online dating sites. WhiteLabelDating.com's services include the provision of the backend system requirements, software, billing and customer support, as well as database management.

For more information, please visit us on the web at www.WhiteLabelDating.com. Full resources including logos and high resolution photographs can be obtained from www.whitelabeldating.com/about-us/media

http://www.whitelabeldating.com/about-us/

For further information, please contact Champion Communications:
Tel: +44 (0) 207 268 3076  Email: wld@championcomms.com