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Press Release

WLD launches dating sites for Borders, Cosmo and Men's Health


Intuitive portal designed to maximize partner income

London, UK – 9 November 2009 – (WLD), the international leader in customer focused, flexible & scalable online dating systems, today announces continued growth with the launch of 186 new dating sites across the UK, including sites for Borders, Cosmo and Men’s Health. In addition, the company has also launched a portal to help its partners maximize returns for their online dating sites. The company paid out over £20million in revenue to partners this year alone, and expects its new advanced analytical and communications tools to allow partners to dramatically increase their customer conversion rates and retention. These new launches add to the momentum behind the business which now runs over 2,571 dating sites worldwide.

The new partner portal allows members to build a site in 10 steps and to generate revenue within hours. In addition to providing new members with the tools they need to set up their site, the portal provides in-depth insight into member behaviour and response rates, helping WLD’s partners to ensure they are planning their campaigns to the greatest effect.

Features within the website allow members to:
• Track their online advertising campaigns
• Monitor member demographics including age, location and gender
• Identify key words which have resulted in most members sign-ups and upgrades
• Receive daily and weekly email summaries of their sites’ revenue, sign-ups and upgrades
• Access industry best practice guidelines and SEO support

Ross Williams, Founder and CEO of WLD, comments: “WLD is committed to delivering a simple and rewarding online dating system to individuals and businesses internationally. Ensuring that is the most effective and easiest way for brands or individuals to build and manage their own online dating sites, unlocking additional revenue streams from their existing databases, is our top priority.

These tools will make our system more powerful and easier to use, giving insight into which members are most profitable and the type of communications that they respond to.”

Andrew Nicholls, Partnerships and Mobile Manager at Dennis Publishing, said: “Dennis Publishing runs a number of online dating sites with, including Men’s Fitness’ and Bizarre magazine’s SavageHearts. These provide valuable incremental revenue for Dennis, and provide us with a new way of connecting with our readers and building brand loyalty. The WLD team is always looking for ways to help us maximise revenues, and the new tools available through the portal will help us to build on the success of these sites whilst making it easier for us to understand which members are responding to each offer.”

Andy Hammonds of added: “I built my first dating site In July 2008 and by April 2009 I was able to give up my job and move to the country. I generated approximately £250K revenue in year one - and I had no prior experience of running my own dating site. It’s already really easy to make money with, but these new tools will make it even easier.”

This recent expansion has been helped by the company making member payments available in over 10 different international currencies, including: the US Dollar, Canadian Dollar, British Pound, Euro, South African Rand, Australian Dollar and New Zealand Dollar.

About, a subsidiary of Global Personals Limited, is a UK-based software company that enables partners to set up their own branded, online dating sites.’s services include the provision of the backend system requirements, software, billing and customer support, as well as database management.

For more information, please visit us on the web at Full resources including logos and high resolution photographs can be obtained from 

For further information, please contact:
Champion Communications:
Tel: +44 (0) 207 268 3076