20.03.2009LBi, a global marketing and technology agency, announced the promotion of Simon Gill and Laura Jordan-Bambach to the joint position of Executive Creative Directors. The release achieved world-wide coverage, and was used by Brand Republic, a leading online business portal for the advertising, media, marketing and PR industries. Obviously the readership of Brand Republic is very relevant to an organisation like LBi, but in addition the piece included a hyperlink to the LBi website which could help to drive relevant traffic to their site.
Brand Republic is the leading online business magazine for professionals in the advertising, media, marketing and PR industries. It aims to keep the people who work in those sectors informed, educated and connected with each other. It is also a republic of brands as it is the online home for the web sites of Haymarket Media's market-leading titles. Launched in 2001, UK based Brand Republic has grown rapidly within its industry, and was named Business Website of the Year (free access) at the prestigious 2008 PPA Awards for the magazine industry.