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09.11.2009

The BB1 - Mobility for the Future

Peugeot Unveils Its Innovative New Concept The BB1 – Mobility For The Future

Peugeot have unveiled their innovative new car, the BB1, using a Social Media News Release (SMNR). The BB1 is the first ever fully electric vehicle which can seat up to four adults. Design Week, a UK based publication aimed at design professionals, featured this news on their website and included an image of the car from the release. As Design Week aims to provide its readers with breaking and innovative news alerts from the design industry, this is a fantastic website for Peugeot to achieve relevant coverage.

Coverage

EditorialDesign Week

RealWire Influence Rating3 starReadership: 48,283

Peugeot unveils emission-free car
Design Week is the online home of the magazine for commercial design professionals in the UK. Design Week covers industry news as well as news in sections such as furniture, print, packaging, product and exhibition. They also provides professionals with information on jobs, a directory, events and awards.