10.12.2009

Lewis Hamilton launches RoadSense

The Mercedes-Benz Driving Academy has announced that Lewis Hamilton is launching a new road safety initiative called RoadSense. The new educational scheme was covered in an editorial piece by Autocar.co.uk, a site where automotive experts and enthusiasts go to read about the latest industry news. Autocar.co.uk is a very relevant site for the Mercedes-Benz Driving Academy to gain coverage as they can reach a large amount of people interested in the automotive industry.

Coverage

Autocar.co.uk

RealWire Influence RatingReadership: 300,000

Hamilton backs safety scheme

Autocar.co.uk delivers the complete Autocar experience online, with an hourly feed of rigorous car news and reviews, features and interviews. It has doubled in size every year for the past three years and now has more than 300,000 unique users a month. It has a thriving community area where its discerning readers discuss all things automotive with like-minded enthusiasts. There's also a dedicated video section where new cars are brought to life in the expert hands of Autocar's test team, and a classified marketplace where users can search through thousands of quality used cars.

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