03.03.2010

John Lewis boosts in-store marketing with Xerox technology

Xerox issued a press release announcing that John Lewis has selected their colour technology to bring quality in-store marketing collateral. The announcement was covered by Retail Week, the number one provider of retail industry news in the UK. Retail Week is a very relevant site for Xerox to gain coverage on as it will reach a large amount of industry specific decision makers who may be interested in using Xerox’s colour technology to enhance their own in-store marketing.

Coverage

Retail Week

RealWire Influence RatingReadership: 202,834

John Lewis boosts promotional materials with new printers

Retail Week is the UK’s leading provider of retail industry news, top retail jobs, key retail market reports and data from across the entire retail sector. For over twenty one years Retail Week’s reputation has been built upon its exclusive news coverage, which is backed up by in–depth interviews and features, respected columnists and an authoritative analysis of the issues that matter to retailers. 37% of Retail Week’s readers are Management or Senior Level Management with decision making and purchasing power.

---