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Top UK Retailers Failing to Improve Email Marketing Efforts and Integrate Email with Social Media

dotMailer conducted a survey finding UK retailers are ignoring important email marketing techniques that can increase traffic and sales. The results were covered by Internet Retailer, a site regarded as the most comprehensive source for news for online retailing. Internet Retailer is an excellent outlet for dotMailer’s study to be aired as it will reach a large amount of direct marketers who may wish to learn how to increase their online sales and traffic. 


EditorialInternet Retailer

RealWire Influence Rating3 starReadership: 800,000

Most U.K. retailers fail to personalize e-mail marketing messages
Internet Retailer is the most recognised brand name in online retailing. Internet Retailer publications deliver strategic and practical business information on e-retailing to more than 250,000 merchants and direct marketers every month.