conducted a survey finding UK retailers are ignoring important email marketing techniques that can increase traffic and sales. The results were covered by Internet Retailer
, a site regarded as the most comprehensive source for news for online retailing. Internet Retailer
is an excellent outlet for dotMailer
’s study to be aired as it will reach a large amount of direct marketers who may wish to learn how to increase their online sales and traffic.
RealWire Influence RatingReadership: 800,000
is the most recognised brand name in online retailing. Internet Retailer
publications deliver strategic and practical business information on e-retailing to more than 250,000 merchants and direct marketers every month.