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HTC Detour film still 1

HTC Detour Takes You On The Ride Of Your Life

In celebration of the 2011 Tour de France racing season, HTC have released a cycling film with a twist! 'HTC Detour' follows the HTC Detour cycling team around the streets of Poland, and was made to encourage people to get on their bikes and explore their local surroundings in different ways. BikeBiz, a site dedicated to the world of cycling, featured this news on their website, providing great exposure for HTC's film to a relevant audience of cycling enthusiasts.



RealWire Influence Rating3 starReadership: 47,127

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BikeBiz is a site dedicated to the world of cycling, and is the online version of BikeBiz magazine. BikeBiz covers all parts of the cycling industry, including the latest news, events, interviews and features. Every key bicycle store and chain buyer across the UK receives BikeBiz. The magazine is also mailed to hundreds of industry contacts in the US, Asia and the rest of the world, so the site is aimed toward key decision makers within the industry. BikeBiz achieves 259,856 monthly page impressions and 63% of site visits are made from the UK.