announced that Hallmark Cards
has expanded its data warehouse with new platforms including Aprimo Relationship Manager
. The new Teradata-Aprimo software enables better analysis of marketing data, a solution that would be of interest to the readers of Chain Store Age
, the majority of whom are retail store owners.
Chain Store Age.com
RealWire Influence RatingReadership: 28,000
Chain Store Age
is the leading publication serving retail headquarters management. Its readers include chain headquarters decision makers from retail stores as well as non-store retailers and shopping center owners and developers. The website provides daily news updates and related retail information, plus a weekly e-newsletter on general retail news.