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Here's to Big Bear

Euro RSCG London And Chivas Regal Create Branded Entertainment Films As Part Of A Fully Integrated Global Campaign

Euro RSCG London and luxury Scotch whisky Chivas Regal have created two films focussing on male friendship. The films act as the online centrepiece to a fully integrated advertising campaign which includes global TV, print, social media and digital media. Campaign, an online advertising news website, featured an editorial piece on this exciting campaign, providing great coverage for Euro RSCG London.



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Chivas Regal 'here's to...' by Euro RSCG London
Campaign is an online advertising news site exploring news in greater depth, bringing unique insight on the weeks key news stories. A lively mix of news, analysis, features and comment, the magazine spans the gamut of advertising, media, direct, digital and marketing communications. It is largely read by professionals in this industry in both online and print form.