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Snakes and ladders game, iPad screen shot

AXA launches LinkedIn game to help businesses prepare for the future

AXA Business Insurance is launching an online, 'Snakes and Ladders'-style game through LinkedIn. This is a bid to help small businesses asses the risks they face, and what insurance they need in order to thrive. The story was picked up by 'startups', a leading online resource for anyone starting or building a new business, who brought the story before the eyes of their 200,000-strong readership.



RealWire Influence Rating3 starReadership: 200,000

LinkedIn game helps entrepreneurs risk-assess their business
'startups' is the UK's leading independent online resource for those starting and building a new business. It's popularity continues to increase as 83% of readers rate the site as the UK's most useful source for advice on starting a new business.