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Digital Messaging Is Central to Optimizing Customer Experience

Teradata to Acquire eCircle

Leading analytic data solutions company, Teradata, have announced the signing of a definitive agreement to acquire a Munich-based leader in cloud-based digital marketing, eCircle. By combining the assets of the two companies, along with existing Teradata company Aprimo, they will enable marketers worldwide to create integrated customer experiences across online and offline channels. The acquisition was considered in an editorial piece on IT World, a participatory site that puts IT influencers at the centre of the conversation.


EditorialIT World

RealWire Influence Rating2 star

Teradata building out marketing platform with eCircle acquisition
IT World is a participatory site that provides IT news, product reviews and resources. It relies on IT professionals and technology vendors to help shape its content around challenges and solutions that define their world. The site is supported by a cast of IT leaders, bloggers, and other industry watchers who contribute to the conversation.