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The SMARTmum

Move Over 90's Super Woman, Meet our SMARTmums

New research from Tesco Mobile has shown that working mums also hold down 12 'mum jobs' alongside full or part time work. These roles include cleaner, teacher, and household PA. The way women are approaching their work, with the help of technology, has given rise to the 'SMARTmum'., the online edition of the popular Irish newspaper, ran a piece of editorial coverage about the research.


RealWire Influence Rating3 star

A mother’s work is never done – new research shows average mother’s work incorporates 12 professions is the online home of the Irish newspaper, which covers local and world headlines. The site also has sections on business, health, jobs, sport and entertainment. As Ireland’s leading online news portal, it attracts a large audience in Ireland, but is also read by users from around the globe.