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IMImobile and O2 launch Twitter Self-Care service '#TweetServe'

IMImobile has announced the launch of #TweetServe, an innovative new Twitter-based customer service offering from O2. The service was built by IMImobile in partnership with Telefónica, and merges the mobile and social channels to allow O2 customers to use Twitter for a range of customer service enquiries. The story achieved editorial coverage on leading marketing/media resource The Drum.


EditorialThe Drum

RealWire Influence Rating3 starReadership: 500,000

O2 unveils #TweetServe program to help users without having to call customer services
The Drum is a leading resource for advertising, design, media, marketing, digital design and public relations news, information and jobs. The site is read by business professionals and decision makers who work in the advertising and marketing industries. Every month, more than 500,000 people visit the site.