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Companies must crack 'social' customer service in order to survive

A recent study from Forrester Research commissioned by Conversocial, a social customer service platform, has found a lack of understanding of social media within organisations could see brands fall behind in the overall customer service stakes. More key findings of the research can be found on All Facebook, an online guide on everything facebook for brands and marketers.


EditorialAll Facebook

RealWire Influence Rating3 star

STUDY: Customer Service Via Facebook Hampered By Companies’ Choice Of Platforms launched in May, 2007. WebMediaBrands Mediabistro subsidiary acquired the blog from its founder Nick O'Neill in late 2009. Jackie Cohen became the editor in 2010. The blog covers Facebook and everyone who uses it, both individuals and companies. They provide advice, news and analysis.