09.09.2015

Women more thorough online but men spend more: the changing dynamics of Generation Consumer

Research from Tryzens found that men - on average - outspend women online by 44 per cent whilst spending marginally less time online shopping. Women by contrast value more ecommerce features than men and do their homework, making use of more devices. The news was covered on MyCustomer.com, a leading retail insights site.

Coverage

MyCustomer.com

RealWire Influence Rating

Regular internet shoppers now spend over £6,000 a year online

MyCustomer.com provides independent editorial content and community interaction for  CRM and customer management professionals every month. By delivering practical advice and guidance, with daily news updates, blogs, expert interviews and podcasts through their website and in regular email bulletins, MyCustomer.com has an unrivalled level of interactivity with the CRM community.

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