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The Black Friday Store Experience is Driving Consumers Online According to Research Findings in the US and UK

New research has recently been released from Periscope™ By McKinsey highlighting the attitudes of US & UK consumers about Black Friday 2016 with the research suggesting a decreased interest in the event. Further insight into their findings featured on MobileMarketing, an online and print magazine for the global mobile marketing industry.



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Shoppers Seeing Through Black Friday “trick” Study Finds
MobileMarketing Magazine is an online magazine devoted to the latest news and developments in mobile marketing, with news, features, case studies, interviews and guest columns. Mobile Marketing Magazine is for marketing professionals and those that want to find out more about the latest mobile marketing news.