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Mobile Marketing Association Germany Publishes Checklists For Multi-Touch Attribution (MTA)

Multi-Touch Attribution (MTA) allows marketers to track customer journeys across channels and devices. To help marketers embrace Multi-Touch Attribution, the Mobile Marketing Association Germany has created checklists on key features and implementation of the MTA solution. More details about the new MTA checklists can be found on Medium.



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New Multi-Touch Attribution (MTA)checklist helps marketers understand and track customer journey
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