07.04.2009The British Army Recruiting Group issued a social media news release to announce the launch of their new recruitment initiative. 'Start Thinking Soldier' is an online game designed to test and develop participants skills. Coverage was achieved on GameSpot UK, the UK's number 1 gaming site according to ABC Electronic audit. It is currently ranked in the top 125 highest-trafficked websites on Alexa, and boasts 4.5 million unique visitors per month. With such a high readership the story is likely to get read by a relevant audience, and the piece also links to the 'Start Thinking Soldier' webpage, which drive's relevant traffic to the site.
GameSpot UK is a site for gamers in the UK which features game reviews, news, information on new releases, hints and tips. It has a predominantly male readership of 97%, and the average reader age is 24. GameSpot UK readership currently stands at 4.5 unique visitors per month, which is an increase of 29% on it's previous year. GameSpot UK aims to target both casual and hardcore gamers, by providing them with the latest gaming news and reviews, brought to their readers by influential gaming editors based in the UK, the US and Japan.