Heston Blumenthal Launches Search For The Next Kitchen Innovation In The First Finish Diamond Standard Innovation Challenge
Finish issued a social media news release to announce their new competition, the Finish Diamond Standard Innovation Challenge, led by top chef Heston Blumenthal. The purpose is to uncover a new kitchen invention which will revolutionise culinary life, and will then be sold nationwide in Lakeland stores. The story was covered by EatOutMagazine.co.uk, the online version of the monthly food publication which covers the best places to eat out in the UK. Obviously the readership of EatOutMagazine.co.uk is very relevant to the target audience of the release, but in addition, the piece of coverage included a link to the Finish website, which could help to drive relevant traffic to their site.
EatOutMagazine.co.uk delivers unrivalled editorial coverage focusing on the needs and interests of the modern restaurateur, and features news, opinion, expert articles, and product news for the out of home dining market. It is read by executives and decision makers at group head offices, owners, proprietors, chefs or executives in free houses, hotels, stand alone restaurants and leisure venues. EatOutMagazine.co.uk aims to give its readers a more interactive experience. Users can comment on news stories, discuss hot topics of the day or share information in their online discussion forums, making their site one of the fastest growing in the food industry.