01.06.2009ITV issued a Social Media News Release announcing that they are using Twitterfall in the football section of itv.com during the FA Cup final between Everton and Chelsea. The service is aimed at giving football enthusiasts up-to-date tweets on the match in progress, while also allowing them to be able to comment on the game by using web based audio comment service AudioBoo. This exciting and innovative story was covered by TechCrunch UK & Ireland, a top Web 2.0 blog edited by influential writer Mike Butcher who has written for UK national newspapers and magazines including The Financial Times, The Guardian, The Times, and The Daily Telegraph.
CoverageTechCrunch UK & Ireland
TechCrunch UK & Ireland is a blog covering Web 2.0 and Mobile start-ups. TechCrunch UK is part of the TechCrunch Network, which includes country-specific blogs for France and Japan. The blog is dedicated to obsessively profiling and reviewing new Internet products and companies. In addition to new companies, it profiles existing companies that are making a commercial or cultural impact on the new web space.