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"Spark Something" real: Sony Ericsson inflates real space hoppers using Twitter

Sony Ericsson have launched the latest part of their 'Spark Something' campaign, which boldly goes where no space hopper has gone before! Via their website or on Twitter, consumers can Tweet #pumpt and see a space hopper being inflated on screen. This fun and innovative campaign was featured on MarketingWeek - a UK based site which provides news to both consumers and professionals on the latest advertising and marketing initiatives. 



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Sony Ericsson creates brand event via Twitter
MarketingWeek encompasses news, jobs, reviews, surveys and career advice for marketing and marketing-related professionals. MarketingWeek also features a comprehensive research section containing over 11 years’ worth of articles from MarketingWeek magazine and a useful directory of leading marketing suppliers. MarketingWeek achieves 526,960 Page impressions per month and has 38,995 registered users.