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Winner and prize

Jack Vettriano receives Johnnie Walker® Blue Label™ Great Scot Award

Diageo issued a Social Media News Release (SMNR) to announce the winner of the Johnnie Walker® Blue Label™ Great Scot Award. Artist Jack Vettriano beat a number of other contenders to win this prestigious award for his outstanding contribution to Scotland. The announcement was featured on, Scotland's largest online news website which targets a very relevant audience of Scottish readers who would find this news interesting.


RealWire Influence Rating3 starReadership: 3,019,292

'Decorator' Vettriano is Great Scot is the online counterpart to three Scottish daily newspapers, The Scotsman, Scotland on Sunday and the Edinburgh Evening News. It reports on global news, business, sports and entertainment, but its main focus is news regarding Scotland. is aimed mainly at a Scottish and UK audience.