Alterian conducted research finding that marketers are not understanding or prioritising the specific needs or their target audiences. The study was covered in an editorial piece by DMIonline.net, a site focused primarily on direct marketers.Â DMIonline.net
Â is a brilliant outlet for Alterian to gain coverage on as it will reach a large amount of marketing professionals who may wish to learn from their researchâ€™s findingâ€™s.Â
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Direct Marketing International
Â (DMI) is the only true International online business magazine dedicated to the people and businesses of the international DM industry. DMI delivers information that leaders and decision-makers use to manage their businesses worldwide, both in print and online.