Swatch And MTV Create Ultimate Design Mash UpMTV Networks International (MTVNI) have announced that they are once again joining forces with Swatch to launch the Swatch MTV Playground Creative Competition 2010. The competiton challenges young designers from around the world to create an innovative design for a Swatch watch. The competition announcement has been covered by the online brand magazine, PopSop. It is a relevant site for MTV to gain coverage on as it is a popular site for keeping up-to-date with the latest in the world of brands and therefore will reach a wide audience of people passionate about brands and design.
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