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First Direct, Sony, Saga, 02 and Apple, among the most recommended brands according to 8,000 UK consumers

Satmetrix have released their 2010 European Net Promoter Industry Benchmarks for various industries across the UK, France and Germany. Their research of 8000 UK consumers revealed that First Direct, Sony, Saga, 02 and Apple are amongst the most recommended brands. Customer management professionals who are looking to improve their customer base and loyalty, like the readers of, would use these results as an insightful way to engage their customers and to improve interactivity within the CRM community.


RealWire Influence Rating3 starReadership: 50,000

Customer experience and the numbers game provides independent editorial content and community interaction for over 50,000 CRM and customer management professionals every month. By delivering practical advice and guidance, with daily news updates, blogs, expert interviews and podcasts through their website and in regular email bulletins, has an unrivalled level of interactivity with the CRM community.'s audience of 50,000 registered CRM and customer management professionals create in excess of 100,000 page impressions per month.