issued a release detailing the launch of their new collectable wrist bands for children based on the characters in the online game Moshi Monsters
. Moshi Monsters
is a popular online children’s world which has over 24 million players worldwide and is now diversifying from virtual products into the fast-moving physical toy industry. The product launch gained coverage
, a pivotal online portal in the toy industry with a readership of over 54,000, including consumers, retailers and manufacturers in this sector.
RealWire Influence RatingReadership: 54,000
is the online edition of the Play Things print edition founded in 1903 it has become one of the premier websites of the toy industry where retailers and manufacturers turn for daily news updates, opinions, new product information and industry events information. Playthings.com
is aimed at both consumers and professionals working in the children's toy industry.