has launched it's first global brand campaign, 'You are the Big Picture
' featuring real stories of Aviva customers, employees, business partners and communities, to convey their value to the business. The news was featured on Campaign
, a website dedicated to creativity in the communications industry. Campaign
is a good webiste for Aviva to achieve coverage on as it highlights Aviva
’s innovative campaign to the marketing and advertising industries.
RealWire Influence Rating
is an online advertising news site exploring news in greater depth, bringing unique insight on the weeks key news stories. A lively mix of news, analysis, features and comment, the magazine spans the gamut of advertising, media, direct, digital and marketing communications. It is largely read by professionals in this industry in both online and print form.