The AA issued a press release announcing the comedy genius John Cleese as the face of the new AA Home Emergency Response. Strategic Risk covers the risk management industry, including insurance. It is therefore a useful site for the AA to achieve coverage on, as it will reach a large amount of risk management and insurance industry professionals who will be interested in learn of The AA’s new home emergency response cover.
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Strategic Risk is the online counterpart to the magazine aimed at people who have to deal with risk at a strategic level and with the necessary responsibility for corporate governance.