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LinkedIn's 'BrandYou' launches across Europe

LinkedIn has launched a campaign called BrandYou, to highlight the increasing importance of personal brand management. The news of the campaign was covered by Mediabistro, a great site for LinkedIn to achieve coverage on as it is aimed at professionals who are looking for news and resources to improve their skills and enhance their career opportunities. This is exactly what LinkedIn's "BrandYou" campaign sets out to do, by highlighting the importance of personal branding with regards to professional and personal attainment.



RealWire Influence Rating3 starReadership: 1,400,000

LinkedIn Launches BrandYou Initiative in Europe is dedicated to anyone who creates or works with content, or who is a non-creative professional working in a content/creative industry. That includes editors, writers, producers, publishers, and others in industries including magazines, television, film, radio, online media, advertising, and PR. aims to provide opportunities to meet, share resources, become informed of job opportunities and news, improve career skills, and showcase your work.