have launched a new media campaign to launch their Christmas charity partnership with Groundwork, called Spots vs. Stripes
. With the help of Gavin Henson, David Seaman and Twitter, Cadbury
are encouraging people to take part by offering spot prizes and the chance to win £5000 just for catching a ball! What better place for this campaign to achieve exposure than appearing on New Media Age
- a publication specialising in using interactive media, and a great place for Cadbury
to communicate with a relevant audience.
New Media Age
RealWire Influence RatingReadership: 30,128
NMA (New Media Age)
covers the business of interactive media: the Internet, wireless internet and interactive TV. It offers exclusive news, informed analysis, thought-provoking commentary and detailed, in-depth features, all aimed at answering the fundamental question: how can interactive media improve my business? NMA's
readers come from a broad range of business sectors and have a wide spread of online experience. NMA
is essential reading for anyone using interactive media to communicate with their customers, and for all the companies providing the products and services that make those communications possible. NMA
readers include Vertical sector client companies (59%), Interactive agencies/services (19%), Media Owners (11%) and Public Sector (2%).