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05.01.2010

Kriss Akabusi with Army PTI's

Army Launch ‘Keep Fit Audio’ To Motivate Brits Into Shape

The British Army have announced ‘Army Fit: Personal', a downloadable audio fitness aide for demotivated Brits who are struggling to keep fit. The announcement was covered by CrunchGear, a blog read by over 1 million tech enthusiasts around the world every month. CrunchGear is a relevant site for the British Army to gain coverage on as it is read by a large amount of people, and the link to the podcast will appeal to tech enthusiasts who are interested in getting fit for the new year.  

Coverage

BlogCrunchGear

RealWire Influence Rating3 starReadership: 1,000,000

Believe and you’ll achieve: British Army launches get-fit podcast. Clearly Hulk Hogan uses it.
CrunchGear is a blog covering gadgets, gear and computer hardware. It is a part of Michael Arrington’s TechCrunch Network. CrunchGear is aimed at a highly influential audience who want breaking tech news. Members of the community include entrepreneurs, venture capitalists, corporate decision makers, media and financial analysts, developers and interested consumers.