06.02.2014

Smaato's Global Mobile RTB Report Finds Importance of Data Growing in Mobile Advertising

Smaato has released its global mobile RTB Insights Report for Q4 2013. The report highlights the growing importance of data in mobile advertising, and the rise of mobile RTB on a global scale. Digital Market Asia, a source of Asia-Pacific digital news, covered the announcement.

Coverage

Digital Market Asia

RealWire Influence Rating

Data gains significance as RTB drives mobile advertising: Smaato

Digital Market Asia is an online portal serving as a point of reference for all things digital in the Asia Pacific region. The portal is designed to help marketers negotiate their business through non-traditional media platforms.

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