13.07.2009Pants to Poverty issued a Social Media News Release announcing the launch of their new viral campaign, which warns the public of the dangers of using unethical pants by spreading tales of a mythical creature, ‘The Panteater’. News of the campaign was covered by UTalkMarketing, the UK's leading community website for the marketing industry. The UTalkMarketing editorial team spotted this campaign as one which their 120,000 unique monthly users would find interesting to read about. The piece also features one of Pants to Poverty's social networking videos used in the Social Media release, which will help to further promote their cause.
UTalkMarketing is the first free community site for marketers, by marketers. The website allows industry professionals and graduates to share ideas, find the latest marketing news, look at advertising campaigns and watch the latest advertisements. UTalkMarketing appeals mainly to marketing industry professionals and key decision makers, and 50% of their audience have a marketing budget of £1 million or more.