permission - we seek receiver's express permission to send content or check they have publicly stated that they are open to receiving press releases.

personal approach –we take the time to make a polite and personal approach to ask people if they are interested in receiving our releases and only if we think there is a realistic chance that we will have content that is relevant to them.

receivers choice of format – email, submission direct to their site, RSS feeds, sector specific Twitter feeds and even personalised RSS feeds that take account of all of their own interests and preferences.

no attachments and no html - images and other files are hosted by us and linked to from the releases instead of clogging up inboxes and releases sent by email are in rich text format to avoid spam filter issues.

timing – releases can be scheduled or sent asap when time is of the essence, we provide advice where we think timing can be improved and offer an out of hours service to accommodate international requirements.

quality checked – we carry out numerous checks using two separate staff members including, amongst others, reviewing for spelling and grammatical errors, incorrect dates, length and suitability of title and release text, provision of contact details and the opportunity to include multimedia.

relevant categorisation - all releases are reviewed in relation to the industry and geographic categories selected and advice provided to the sender where any are not relevant and/or relevant ones have been omitted.

social media news release option – a news release format designed with the online media world in mind. It includes conversational elements such as public tracking of editorial and blog reactions to the release, moderated comments facilities and the ability to host the release on your own website domain.

coverage tracking and reporting – we report on the likely level of influence of your coverage through our RealWire Influence Rating™, provide details of each sites readership and assess how much interest it sparked, compared to other stories in the same sector, with our Release Performance Score™.

social media reactions – our virtual word of mouth tracking highlights whether the coverage identified has been discussed on blogs or saved in social bookmarking sites.

receiver members area – all receivers of our content are given access to our online members area where they can review and edit the categories that they have opted for and the form in which they received it.

account management- all receivers are allocated a member of our team as an account manager whose responsibility it is to regularly review that site’s usage of our news content and to ensure that their news categories and contact details remain up to date and accurate.